Macbeth
Macbeth is a touring opera that is keen to attract a more youthful target audience of (18-25) year olds. Keeping this in mind, The brief is to Produce a branding and identity solution that would entice this age group to attend.
With the increasing growth of underground electronic music in the last 5-8 years, the genre has gained a large number of followers between the ages of 18-25 years. This was a route that I would pursue by implementing graphics and colour palettes that were vibrant, exciting, intense and impactful.
The unheard and unseen opera of Macbeth is an innovative and progressive performance, combining the world of electronic music and mime. The performance would incorporate textured soundscapes richened by electronic instruments performing in a narrative Manor, while the audience is compelled to the dynamic and intense narration of Macbeth.
